| 000 -LEADER |
|---|
| fixed length control field |
00620nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210317093454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110307t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
B37 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bartels, Robert, 1913- |
| 9 (RLIN) |
32516 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing theory and metatheory / |
| Statement of responsibility, etc |
Robert Bartels. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood, Ill. : |
| Name of publisher, distributor, etc |
R.D. Irwin, |
| Date of publication, distribution, etc |
1970. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 299 p. : |
| Other physical details |
illus. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Prepared under the sponsorship of the American Marketing Association." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
32517 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
American Marketing Association. |
| 9 (RLIN) |
32518 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
sys |
| Verified |
YR |