Gilson, Christopher C.
Advertising concepts and strategies /
Christopher Gilson & Harold W. Berkman.
- New York : Random House, 1980.
- xxx, 610 p. : ill. ; 26 cm.
Includes index.
Bibliography: p. 587-593.
0394322657 : $18.95
79027930
Advertising.
Marketing.
HF5823 G54
659.1/1