| 000 -LEADER |
|---|
| fixed length control field |
00884pam a2200289 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3700333 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130310190121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
800110s1980 nyua b 001 0 eng |
| 010 ## - |
|---|
| -- |
79027930 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0394322657 : |
| Terms of availability |
$18.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
University of Guyana |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 G54 |
| 082 00 - |
|---|
| -- |
659.1/1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilson, Christopher C. |
| 9 (RLIN) |
38711 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising concepts and strategies / |
| Statement of responsibility, etc |
Christopher Gilson & Harold W. Berkman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Random House, |
| Date of publication, distribution, etc |
1980. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 610 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. 587-593. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
38712 |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
38713 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berkman, Harold W., |
| Relator term |
joint author. |
| 9 (RLIN) |
38714 |
| 906 ## - |
|---|
| -- |
7 |
| -- |
cbc |
| -- |
orignew |
| -- |
1 |
| -- |
ocip |
| -- |
19 |
| -- |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|