University of Guyana Library

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Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 5th ed. - Homewood, IL : Irwin, 1991. - xvi, 815 p. : ill.

Includes bibliographical references.

ISBN: 0256088322

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415.13 / B448 1991