Communication of politics : cross-cultural theory building in the practice of public relations and political marketing /
editors, Bruce I. Newman, Dejan Verčič
- New York : Haworth Political P., 2002.
- 184 p. : ill., diagrs., graphs.
Includes bibliographical references.
The merging of public relations and political marketing -- Bruce I. Newman, Dejan Verčič -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavšak -- Models of voter behavior / Dejan Verčič, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.
0789021595 (pbk.)
Communication in politics--United States. Communication in politics--Great Britain. Communication in politics--Slovenia. Campaign management--United States.