| 000 -LEADER |
|---|
| fixed length control field |
01836cam a22002654a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13079251 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180412141844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030203s2002 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789021595 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
JA85.2 U6 |
| Item number |
C66 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Communication of politics : |
| Remainder of title |
cross-cultural theory building in the practice of public relations and political marketing / |
| Statement of responsibility, etc |
editors, Bruce I. Newman, Dejan Verčič |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Haworth Political P., |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
184 p. : |
| Other physical details |
ill., diagrs., graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The merging of public relations and political marketing -- Bruce I. Newman, Dejan Verčič -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavšak -- Models of voter behavior / Dejan Verčič, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Donor |
Brenda Marshall- Gill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in politics |
| Geographic subdivision |
United States. |
|
|---|
| Topical term or geographic name as entry element |
Communication in politics |
| Geographic subdivision |
Great Britain. |
|
|---|
| Topical term or geographic name as entry element |
Communication in politics |
| General subdivision |
Slovenia. |
|
|---|
| Topical term or geographic name as entry element |
Campaign management |
| Geographic subdivision |
United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Newman, Bruce I |
|
|---|
| Personal name |
Vercic, Dejan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
Law and Social Sciences |
| Source of classification or shelving scheme |
|
| Verified |
JW |