University of Guyana Library

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Bateson, John E.G.

Managing services marketing : text and reading / John E. G. Bateson. - 2nd ed. - Forth Worth, TX. : Dryden P., 1992. - xiv, 594 p. : ill., charts.

Includes bibliographical references.

ISBN: 0030973902 (pbk.)

Subjects--Topical Terms:
Service Industries.--Marketing.--Management.

LC Class. No.: HD9980 .5 / B38 1989