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Managing services marketing :

by Bateson, John E.G.
Edition statement:2nd ed. Published by : Dryden P., (Forth Worth, TX. :) Physical details: xiv, 594 p. : ill., charts. ISBN: 0030973902 (pbk.). Subject(s): Service Industries. -- Marketing. -- Management. Year: 1992
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HD9980 .5 B38 1989 (Browse shelf) Available

Includes bibliographical references.

Gift Gift Sept 29, 2017 290466 $3,450 Mr. Michael DeFlorimonte

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