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Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 2nd ed. - Belmont, Calif. : Wadsworth Publishing, 1987. - xiv, 514 p. : ill.

Includes bibliographical references.

ISBN: 0534067026

Subjects--Topical Terms:
Mass media--Research.
Mass media--Methodology.

LC Class. No.: P91.3 W54 1987