| 000 -LEADER |
|---|
| fixed length control field |
00769cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1460177 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180528145618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
860214s1987 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534067026 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P91.3 W54 1987 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wimmer, Roger D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mass media research : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc |
Roger D. Wimmer, Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Belmont, Calif. : |
| Name of publisher, distributor, etc |
Wadsworth Publishing, |
| Date of publication, distribution, etc |
1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 514 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Donor |
Dr. Brenda Gill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Research. |
|
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dominick, Joseph R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSDc |
| Source of classification or shelving scheme |
|
| Acquisition - Verified |
JB |
| Verified |
S.M |