A century of advertising education /
Billy I. Ross, Jef I. Richards ; copy editors, Alan D. Fletcher, Joseph Pisani.
- [United States] : American Academy of Advertising, 2008.
- xi, 348 p. : ill., ports
Includes bibliographical references.
In the beginning ... -- After 1910 -- Notable advertising educators -- Women faculty in advertising programs -- Early ad education support organizations -- Organizations still contributing to advertising education -- Select university advertising programs -- Personal experiences of veteran advertising educators -- Perceptions of advertising education programs -- Outstanding alumni -- Student opinion study -- Courses, programs, students, graduates & faculty -- Miscellany -- Educating copywriters and art directors -- Online & other types of advertising education -- Ad education pros & cons -- Around the world -- Looking back.
In depth look at the diversity of forces, people, and programs responsible for the development and success of advertising education.
9780931030369 (pbk.)
Advertising--Study and teaching (Higher)--United States.