| 000 -LEADER |
|---|
| fixed length control field |
01693cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16011402 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180604104536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091207s2008 xxua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780931030369 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5815. |
| Item number |
U5 R64 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ross, Billy I. |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A century of advertising education / |
| Statement of responsibility, etc |
Billy I. Ross, Jef I. Richards ; copy editors, Alan D. Fletcher, Joseph Pisani. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[United States] : |
| Name of publisher, distributor, etc |
American Academy of Advertising, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 348 p. : |
| Other physical details |
ill., ports |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
In the beginning ... -- After 1910 -- Notable advertising educators -- Women faculty in advertising programs -- Early ad education support organizations -- Organizations still contributing to advertising education -- Select university advertising programs -- Personal experiences of veteran advertising educators -- Perceptions of advertising education programs -- Outstanding alumni -- Student opinion study -- Courses, programs, students, graduates & faculty -- Miscellany -- Educating copywriters and art directors -- Online & other types of advertising education -- Ad education pros & cons -- Around the world -- Looking back. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
In depth look at the diversity of forces, people, and programs responsible for the development and success of advertising education. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Donor |
Dr. Brenda Gill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Study and teaching (Higher) |
| Geographic subdivision |
United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Richards, Jef I. |
| Relator code |
Joint editor |
|
|---|
| Personal name |
Fletcher, Alan D. |
| Relator code |
Joint editor |
|
|---|
| Personal name |
Pisani, Joseph R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSD |
| Source of classification or shelving scheme |
|
| Acquisition - Verified |
JB |
| Verified |
TH |