Business Horizons /
- Amsterdam, The Netherlands : Elsevier Inc., 2005.
- [iv], 90 p. : ill., charts, graphs.
- 6
Business Horizons
Contents Volume 48, Issue 1 January-February 2005
Executive Digest The changing identity of corporate America: opportunity, duty, leadership Catherine M. Dalton 1
Executive Focus Values, relationships, and organizational culture: Principled leadership at Brightpoint, Inc Catherine M. Dalton 5
Rejuvenating Wal-Mart's reputation Thomas A. Hemphill 11
Should you set up your own sales force or should you outsource it? Pitfalls in the standard analysis William T. Ross Jr. , Frederic Dalsace and Erin Anderson 23
The Determinants and evaluation of merger success Marc J. Epstein 37
The importance of structure and process to strategy implementation Eric M. Olson, Stanley F. Slater and G. Thomas M. Hult 47
Investigating large-scale sponsorship relationships as co-marketing alliances Francis Farrelly and Pascale Quester 55
Time, attention, authenticity and consumer benefits of the Web Nina Koiso-Kanttila 63
The under-reported impact of age discrimination and its' threat to business vitality Robert J. Grossman 71
The all-American beer: A case of inferior standard (taste) prevailing? David Y. Choi and Martin H. Stack 79
Books on the Horizon by Mimi Dollinger Does IT matter? Information technology and the Corrosion of competitive advantage Nicholas G. Carr 87
How full is your bucket? Positive strategies for work and life Tom Rath and Donald O. Clifton 88
The King of California: J. G. Boswell and the making of a secret American empire Mark Arax and Rick Wartzman 88
The Toyota Way: Fourteen management principles from the World's Greatest manufacturer Jeffrey K. Liker 89