Business Horizons

Contents
Volume 48, Issue 1 January-February 2005

Executive Digest
The changing identity of corporate America: opportunity,
duty, leadership
Catherine M. Dalton 1

Executive Focus
Values, relationships, and organizational culture:
Principled leadership at Brightpoint, Inc
Catherine M. Dalton 5

Rejuvenating Wal-Mart's reputation
Thomas A. Hemphill 11

Should you set up your own sales force or should you
outsource it? Pitfalls in the standard analysis
William T. Ross Jr. , Frederic Dalsace and Erin Anderson 23

The Determinants and evaluation of merger success
Marc J. Epstein 37

The importance of structure and process to strategy
implementation
Eric M. Olson, Stanley F. Slater and G. Thomas M. Hult 47

Investigating large-scale sponsorship relationships as
co-marketing alliances
Francis Farrelly and Pascale Quester 55

Time, attention, authenticity and consumer benefits
of the Web
Nina Koiso-Kanttila 63

The under-reported impact of age discrimination
and its' threat to business vitality
Robert J. Grossman 71

The all-American beer: A case of inferior standard
(taste) prevailing?
David Y. Choi and Martin H. Stack 79

Books on the Horizon by Mimi Dollinger
Does IT matter? Information technology and the
Corrosion of competitive advantage
Nicholas G. Carr 87

How full is your bucket? Positive strategies for work
and life
Tom Rath and Donald O. Clifton 88

The King of California: J. G. Boswell and the making
of a secret American empire
Mark Arax and Rick Wartzman 88

The Toyota Way: Fourteen management principles from
the World's Greatest manufacturer
Jeffrey K. Liker 89