Business Horizons /
- Amsterdam, The Netherlands : Elsevier Inc., 2008.
- [iv], 100 p. : ill., charts
- 6
Business Horizons
Contents Volume 51, Number 3 May-June 2008
Editor's Perspective When in France, do as the French...? Catherine M. Dalton 161
Executive Digests Services marketing Leslie M. Fine 163
We've got the power! How customer power affects supply chain relationships Barbara B. Flynn, Xiande Zhao, Baofeng Huo, and Jeff Hoi Yan Yeung 169
Women growing businesses: Clearing the hurdles Candida G. Brush and Elizabeth J. Gatewood 175
Featured Articles Lessons learned from renewable electricity marketing attempts: A case study Sharyn Rundle-Thiele, Angela Paladino, and Sergio Antonio G. Apostol, Jr. 181
Strategies to detect and reduce counterfeiting activity Barry Berman 191
The business case for commitment to diversity Stanley F. Slater, Robert A. Weigand, and Thomas J. Zwirlein 201
Critical competitive strategy issues every entrepreneur should consider before going into business Allan Davis and Eric M. Olson 211
Auditors gone wild: The "other" problem in public accounting Ronald Jelinek and Kate Jelinek 223
Best value supply chains: A key competitive weapon for the 21st century David J. Ketchen, Jr., William Rebarick, G. Tomas M. Hult, and David Meyer 235
the role of accounting information in revenue management Ronald J. Huefner and James A. Largay III 245
BOoks on the horizon by Mimi Dollinger It's Your Ship: Management techniques from the Best Damn Ship in the Navy D. Michael Abrashoff 257
The Last Tycoons: The Secret History of Lazard Freres & Co. William D. Cohan 258
The age of turbulence : Adventures in a New World Alan Greenspan 259
Prophet of Innovation: Joseph Schumpeter and Creative destruction Thomas K. McCraw 260