Item type | Location | Call number | Status | Notes | Date due |
---|---|---|---|---|---|
Periodicals |
Tain Campus
Reserved Collection
|
HF5001 B325 (Browse shelf) | Not For Loan | Processing Centre |
Business Horizons
Contents
Volume 51, Number 3 May-June 2008
Editor's Perspective
When in France, do as the French...?
Catherine M. Dalton 161
Executive Digests
Services marketing
Leslie M. Fine 163
We've got the power! How customer power
affects supply chain relationships
Barbara B. Flynn, Xiande Zhao, Baofeng Huo,
and Jeff Hoi Yan Yeung 169
Women growing businesses: Clearing the hurdles
Candida G. Brush and Elizabeth J. Gatewood 175
Featured Articles
Lessons learned from renewable electricity
marketing attempts: A case study
Sharyn Rundle-Thiele, Angela Paladino,
and Sergio Antonio G. Apostol, Jr. 181
Strategies to detect and reduce counterfeiting
activity
Barry Berman 191
The business case for commitment to diversity
Stanley F. Slater, Robert A. Weigand, and
Thomas J. Zwirlein 201
Critical competitive strategy issues every
entrepreneur should consider before going into
business
Allan Davis and Eric M. Olson 211
Auditors gone wild: The "other" problem in
public accounting
Ronald Jelinek and Kate Jelinek 223
Best value supply chains: A key competitive
weapon for the 21st century
David J. Ketchen, Jr., William Rebarick,
G. Tomas M. Hult, and David Meyer 235
the role of accounting information in revenue
management
Ronald J. Huefner and James A. Largay III 245
BOoks on the horizon by Mimi Dollinger
It's Your Ship: Management techniques from the
Best Damn Ship in the Navy
D. Michael Abrashoff 257
The Last Tycoons: The Secret History of
Lazard Freres & Co.
William D. Cohan 258
The age of turbulence : Adventures in a New World
Alan Greenspan 259
Prophet of Innovation: Joseph Schumpeter and
Creative destruction
Thomas K. McCraw 260
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