Introduction to mass communication : media literacy and culture /
Stanley J. Baran.
- 3rd ed.
- Boston : McGraw-Hill, c2004.
- 1 v. (various pagings) : ill. (some col.), col. maps ;
Includes bibliographical references (p. R-1 thru R-10) and index.
System requirements for accompanying computer disc: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher)
0072827580 (acidfree paper) 0071214283 (international ed.)
Mass media. Mass media and culture. Media literacy.