Introduction to mass communication : (Record no. 307789)

000 -LEADER
fixed length control field 01251cam a2200301 a 4500
001 - CONTROL NUMBER
control field 13004706
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180705102125.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021118s2004 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072827580 (acidfree paper)
International Standard Book Number 0071214283 (international ed.)
040 ## - CATALOGING SOURCE
Transcribing agency UG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .B284 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.
245 10 - TITLE STATEMENT
Title Introduction to mass communication :
Remainder of title media literacy and culture /
Statement of responsibility, etc Stanley J. Baran.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. (some col.), col. maps ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. R-1 thru R-10) and index.
538 ## - SYSTEM REQUIREMENTS
System details note System requirements for accompanying computer disc: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
9 (RLIN) 8121
Topical term or geographic name as entry element Mass media and culture.
Topical term or geographic name as entry element Media literacy.
9 (RLIN) 8163
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0643/2002043221-d.html
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0643/2002043221-t.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Entry Department CCS
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Withdrawn status Current Location Full call number
2018-07-05Centre for Communication Studies2018-07-05 2018-07-05 2 Hours LoanCCS 290   Centre for Communication StudiesP90 .B284 2004