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Scott, David Meerman

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / by David Meerman Scott. - Hoboken, N.J. : John Wiley & Sons, Inc., 2007. - xx , 275 p. -

ISBN: 9780470113455 (ebk)

Subjects--Topical Terms:
Internet marketing.
Public relations.

LC Class. No.: HF5415 / S36 (ebk)