| 000 -LEADER |
|---|
| fixed length control field |
00673cam a22001934a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14678429 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230731150541.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061221s2007 nju 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470113455 (ebk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
S36 (ebk) |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, David Meerman |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new rules of marketing and PR : |
| Remainder of title |
how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / |
| Statement of responsibility, etc |
by David Meerman Scott. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, Inc., |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx , 275 p. - |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
|
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSD |
| Source of classification or shelving scheme |
|
| Verified |
NB |