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Kotabe, Masaaki

Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 5th ed. - Hoboken, NJ : John Wiley, 2010. - xxiii, 725 p. : ill., photos., charts, graphs.

Includes bibliographical references.

ISBN: 9780470381113 (ebk)

Subjects--Topical Terms:
Export marketing--Management.
International business enterprises--Management.

LC Class. No.: HF1416 / K68 2010 (ebk)