| 000 -LEADER |
|---|
| fixed length control field |
00724nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230731150941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201201b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470381113 (ebk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
K68 2010 (ebk) |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Masaaki |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing management / |
| Statement of responsibility, etc |
Masaaki Kotabe, Kristiaan Helsen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
John Wiley, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 725 p. : |
| Other physical details |
ill., photos., charts, graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| Form subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
International business enterprises |
| Form subdivision |
Management. |
| 9 (RLIN) |
16438 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helsen, Kristiaan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSD |
| Source of classification or shelving scheme |
|
| Verified |
NB |