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Boyd, Harper W.

Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 6th ed. - Homewood, Ill. : R.D. Irwin, 1985. - xv, 836 p. : ill.

Includes bibliographical references.

ISBN: 0256031835

Subjects--Topical Terms:
Marketing research.
Marketing research--Case studies.

LC Class. No.: HF5415.2 B69 1985