| 000 -LEADER |
|---|
| fixed length control field |
00794nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4262085 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210412104247.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
840412s1985 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256031835 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 B69 1985 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| 9 (RLIN) |
49813 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
text and cases / |
| Statement of responsibility, etc |
Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood, Ill. : |
| Name of publisher, distributor, etc |
R.D. Irwin, |
| Date of publication, distribution, etc |
1985. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 836 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
49814 |
|
|---|
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Case studies. |
| 9 (RLIN) |
49815 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westfall, Ralph L. |
| 9 (RLIN) |
49816 |
|
|---|
| Personal name |
Stasch, Stanley F. |
| 9 (RLIN) |
49817 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
sys |
| Verified |
YR |