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Dillon, William R

Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - St. Louis : Times Mirror/Mosby College Pub., 1987. - xxviii, 778 p. : ill.

Includes bibliographies and indexes.

ISBN: 0801613035

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / D54