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Tull, Donald S

Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. - 6th ed. - New York : Macmillan, c1993. - xviii, 863, [45] p. : ill.

Includes bibliographical references.

ISBN: 0024219320

Subjects--Topical Terms:
Marketing research.
Marketing research--Case studies.

LC Class. No.: HF5415.2 / T83 1993