| 000 -LEADER |
|---|
| fixed length control field |
00732cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2503768 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210414100528.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
920414s1993 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0024219320 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
T83 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tull, Donald S |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
measurement and method : a text with cases / |
| Statement of responsibility, etc |
Donald S. Tull, Del I. Hawkins. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Macmillan, |
| Date of publication, distribution, etc |
c1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 863, [45] p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
|
|---|
| Topical term or geographic name as entry element |
Marketing research |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I. |
| 9 (RLIN) |
28803 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
SM |