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Hoffman, K. Douglas

Services marketing ; concepts, strategies and cases/ K. Douglas Hoffman, John E. G. Bateson. - 5th ed. - Australia: Cengage Learning, 2017 - xv, 458 p. : ill., photos, diagrs, charts

ISBN: 9781285431536

Subjects--Topical Terms:
Service industries--Marketing

LC Class. No.: HD9980.5 H64 2017