| 000 -LEADER |
|---|
| fixed length control field |
00696nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211123123835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211007b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781285431536 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 H64 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoffman, K. Douglas |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing ; |
| Remainder of title |
concepts, strategies and cases/ |
| Statement of responsibility, etc |
K. Douglas Hoffman, John E. G. Bateson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia: |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 458 p. : |
| Other physical details |
ill., photos, diagrs, charts |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Vendor |
Ajax Persaud |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing |
| 9 (RLIN) |
26089 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bateson, John E. G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSDC |
| Source of classification or shelving scheme |
|
| Acquisition - Verified |
MA |
| Verified |
LH |