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Roberts, Mary Lou.

Internet marketing : integrating online and offline strategies / Mary Lou Roberts. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - a xix, 471 p. : ill. (some col.)

Includes bibliographical references.

ISBN: 0072827033

Subjects--Topical Terms:
Internet marketing

LC Class. No.: HF5415.1265 / R617 2003