| 000 -LEADER | |
|---|---|
| fixed length control field | 00822nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209112940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211209b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072827033 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | R617 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberts, Mary Lou. |
| 245 10 - TITLE STATEMENT | |
| Title | Internet marketing : |
| Remainder of title | integrating online and offline strategies / |
| Statement of responsibility, etc | Mary Lou Roberts. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | a xix, 471 p. : |
| Other physical details | ill. (some col.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/mh031/2002141443.html |
| Materials specified | Publisher description |
| Uniform Resource Identifier | http://www.loc.gov/catdir/description/mh031/2002141443.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Entry Department | Social Sciences |
| Source of classification or shelving scheme | |
| Verified | IC |
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