The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
Craig Dempster and John Lee.
- New Jersey : John Wiley and Sons, Inc., 2015.
- xii, 219 p. : ill.
Includes bibliographical references.
9781119059998 (ebk.)
Internet marketing. Internet advertising. Relationship marketing. Social media--Marketing. Customer relations.