| 000 -LEADER |
|---|
| fixed length control field |
00911cam a2200253 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18490597 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230807142920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150212s2015 nju o 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119059998 (ebk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
D36 (ebk.) |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dempster, Craig |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The rise of the platform marketer : |
| Remainder of title |
performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / |
| Statement of responsibility, etc |
Craig Dempster and John Lee. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Jersey : |
| Name of publisher, distributor, etc |
John Wiley and Sons, Inc., |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 219 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
|
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| 9 (RLIN) |
63868 |
|
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
69214 |
|
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, John. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TSD |
| Verified |
NB |