Bursk, Edward C., 1907-1990.

Advanced cases in marketing management [by] Edward C. Bursk [and] Stephen A. Greyser. - Englewood Cliffs, N.J : Prentice-Hall [1968] - xii, 194 p. illus., facsims., forms. - Prentice-Hall foundations of marketing series .

Bibliographical footnotes.


Marketing --Management--Case studies.

HF5415.13 B8