000 -LEADER |
fixed length control field |
00743nam a22002057a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220518142636.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220518b xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 B8 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bursk, Edward C., |
Dates associated with a name |
1907-1990. |
245 10 - TITLE STATEMENT |
Title |
Advanced cases in marketing management |
Statement of responsibility, etc |
[by] Edward C. Bursk [and] Stephen A. Greyser. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Englewood Cliffs, N.J : |
Name of publisher, distributor, etc |
Prentice-Hall |
Date of publication, distribution, etc |
[1968] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 194 p. |
Other physical details |
illus., facsims., forms. |
490 ## - SERIES STATEMENT |
Series statement |
Prentice-Hall foundations of marketing series |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Bibliographical footnotes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Case studies. |
9 (RLIN) |
3705 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Greyser, Stephen A., |
Relator term |
joint author. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Entry Department |
Social Sciences |
Source of classification or shelving scheme |
|
Verified |
IC |