Wirtz, Jochen
Essentials of services marketing /
by Jochen Wirtz, Patricia Chew and Christopher Lovelock.
- 2nd ed.
- Singapore: Pearson Education South Asia, 2013.
- xxxv, 679 p. : diagrams, graphs , photos .
9789810686185 (pbk.)
Service industries--Marketing.
HD9980.5 W57 2013