| 000 -LEADER |
|---|
| fixed length control field |
00755nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220622130502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220530b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789810686185 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 W57 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of services marketing / |
| Statement of responsibility, etc |
by Jochen Wirtz, Patricia Chew and Christopher Lovelock. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore: |
| Name of publisher, distributor, etc |
Pearson Education South Asia, |
| Date of publication, distribution, etc |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxv, 679 p. : |
| Other physical details |
diagrams, graphs , photos . |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Vendor |
YBYW |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| 9 (RLIN) |
26089 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Patricia Chew. |
|
|---|
| Personal name |
Christopher Lovelock. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSDc |
| Source of classification or shelving scheme |
|
| Acquisition - Verified |
DH/SG/BN |
| Verified |
LH |