University of Guyana Library

Normal view MARC view ISBD view

Gentsch, Peter

AI in marketing, sales and services : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch. - Cham, Switzerland: Palgrave Macmillan, 2019. - [xvii], 271 p. : ill., graphs.

Includes bibliographical references.

ISBN: 9783319899572 (ebk.)

Subjects--Topical Terms:
Big data.
Artificial intelligence.

LC Class. No.: TK5105 .8857 / G46 (ebk.)