| 000 -LEADER |
|---|
| fixed length control field |
00699cam a2200205 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20419043 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230807113454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180326s2019 pauab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783319899572 (ebk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TK5105 .8857 |
| Item number |
G46 (ebk.) |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gentsch, Peter |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
AI in marketing, sales and services : |
| Remainder of title |
How Marketers without a Data Science Degree can use AI, Big Data and Bots / |
| Statement of responsibility, etc |
Peter Gentsch. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cham, Switzerland: |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[xvii], 271 p. : |
| Other physical details |
ill., graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Big data. |
|
|---|
| Topical term or geographic name as entry element |
Artificial intelligence. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TSD |
| Verified |
NB |