Avery, Jim., 1947-
Advertising campaign planning : developing an advertising-based marketing plan /
Jim Avery.
- 2nd ed.
- Chicago, Ill. : The Copy Workshop, 1997.
- 222 p. : Ill., chart, graph, photos.
1887229000 (pbk.)
Advertising campaigns--Methods--Planning.
Advertising media planning.
Marketing--Planning.
HF5837 A94 1997