000 -LEADER |
fixed length control field |
00769nam a22002177a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230130141106.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230123b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1887229000 (pbk.) |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5837 A94 1997 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Avery, Jim., |
Dates associated with a name |
1947- |
245 10 - TITLE STATEMENT |
Title |
Advertising campaign planning : |
Remainder of title |
developing an advertising-based marketing plan / |
Statement of responsibility, etc |
Jim Avery. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Chicago, Ill. : |
Name of publisher, distributor, etc |
The Copy Workshop, |
Date of publication, distribution, etc |
1997. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
222 p. : |
Other physical details |
Ill., chart, graph, photos. |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Donor |
Deo Singh |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising campaigns |
General subdivision |
Methods |
-- |
Planning. |
|
Topical term or geographic name as entry element |
Advertising media planning. |
9 (RLIN) |
33563 |
|
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Planning. |
9 (RLIN) |
3711 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Entry Department |
TSDA |
Source of classification or shelving scheme |
|
Acquisition - Verified |
KS/JB/MA |
Verified |
BN |