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Walker, Orville C

Marketing strategy : planning and implementation / Orville C. Walker., Harper W. Boyd, Jean-Claude Larréché. - Homewood, Ill. : Irwin, 1992. - xxiv, 503 p. : ill., diagrs., graphs - (The Irwin series in marketing) .

Includes bibliographical references.

ISBN: 025609005X (pbk.)

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / W35