| 000 -LEADER |
|---|
| fixed length control field |
00877pam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4852161 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210412105601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
910717s1992 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
025609005X (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
W35 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C |
| 9 (RLIN) |
69911 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy : |
| Remainder of title |
planning and implementation / |
| Statement of responsibility, etc |
Orville C. Walker., Harper W. Boyd, Jean-Claude Larréché. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood, Ill. : |
| Name of publisher, distributor, etc |
Irwin, |
| Date of publication, distribution, etc |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 503 p. : |
| Other physical details |
ill., diagrs., graphs |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
(The Irwin series in marketing) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Management |
| 9 (RLIN) |
74560 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| 9 (RLIN) |
28774 |
|
|---|
| Personal name |
Larre'che', Jean-Claude |
| 9 (RLIN) |
74561 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Verified |
TH |
| Entry Department |
SS |