University of Guyana Library

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Kaplan, Steve

Be the elephant : build a bigger, better business / by Steve Kaplan. - New York : Workman Pub., 2006. - [xvi], 224 p. : ill., charts, photos.

ISBN: 076114448X

Subjects--Topical Terms:
Consumer satisfaction
Success in business
Target marketing

LC Class. No.: HF5415 .335 / K36