Lane, Ronald
Kleppner's advertising procedure /
W. Ronald Lane, Karen Whitehill King, J.Thomas Russell.
- 16th ed.
- N.J. : Pearson Education, 2005.
- xvii, 766 p. : ill., charts, photos., ports., graphs.
0131273922 (pbk.)
Advertising.
HF5823 / L35 2005