| 000 -LEADER |
|---|
| fixed length control field |
00766nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170405152319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100923t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131273922 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
L35 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lane, Ronald |
| 9 (RLIN) |
15984 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Kleppner's advertising procedure / |
| Statement of responsibility, etc |
W. Ronald Lane, Karen Whitehill King, J.Thomas Russell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
N.J. : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 766 p. : |
| Other physical details |
ill., charts, photos., ports., graphs. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
15985 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
King, Karen Whitehill |
| 9 (RLIN) |
15986 |
|
|---|
| Personal name |
Russell, J. Thomas |
| 9 (RLIN) |
15987 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Advertising procedure. |
| 9 (RLIN) |
15988 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TS |
| Verified |
RP |