University of Guyana Library

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Kotler, Philip 1931 -

Principles of marketing / Philip Kotler, Gordon H. G. McDougall. - Can. ed. - Scarborough, Ont., Prentice - Hall Canada, 1983. - xvi, 604 p. : ill.

Includes bibliographical references.

ISBN: 013709311-X

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / K69 1983