000 -LEADER |
fixed length control field |
00700nam a22002297a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160509150738.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100923t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
013709311-X |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UG |
Transcribing agency |
UG |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
K69 1983 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
Dates associated with a name |
1931 - |
9 (RLIN) |
16024 |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc |
Philip Kotler, Gordon H. G. McDougall. |
250 ## - EDITION STATEMENT |
Edition statement |
Can. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Scarborough, Ont., |
Name of publisher, distributor, etc |
Prentice - Hall Canada, |
Date of publication, distribution, etc |
1983. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 604 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
16025 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McDougall, Gordon H. G |
Dates associated with a name |
1942 |
9 (RLIN) |
16026 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Entry Department |
TS |
Verified |
RP |