University of Guyana Library

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Boone, Louis E

Contemporary marketing / Louis E. Boone, David L. Kurtz. - Australia : Thomson Learning, 2002. - xxxiii, 619 [75] p. : ill., charts, diagrs., photos., ports., graphs.

ISBN: 0030351723 (pbk.)

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF5415 .129 / B66