| 000 -LEADER |
|---|
| fixed length control field |
00580nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160510140853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100923t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030351723 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .129 |
| Item number |
B66 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boone, Louis E |
| 9 (RLIN) |
16054 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary marketing / |
| Statement of responsibility, etc |
Louis E. Boone, David L. Kurtz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
Thomson Learning, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 619 [75] p. : |
| Other physical details |
ill., charts, diagrs., photos., ports., graphs. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management |
| 9 (RLIN) |
16055 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TS |
| Verified |
RP |